Space Economy · 28 July 2026
What Boards Get Wrong About the Space Economy
Most board-level conversations about space start in the wrong place: the rocket. The value is somewhere else entirely.

Space Strategy, Earth Observation & AI Expert
Dr Mariona Badenas-Agustí is a space strategist, astrophysicist and planetary scientist working at the intersection of space business, Earth Observation and artificial intelligence. At isardSAT, she contributes to the company's UK space strategy, industry partnerships, innovation projects and the integration of AI-driven solutions into Earth Observation services.
Her perspective combines commercial space with an exceptional scientific background. Mariona holds a PhD in Planetary Sciences from MIT, studied Astrophysics at Yale University and completed postgraduate research at the University of Cambridge. Her research has included exoplanets, stellar systems and machine-learning techniques for analysing the chemical composition of planetary material.
Beyond research and business, Mariona brings first-hand experience of leadership in simulated space exploration. She co-founded Hypatia Mars and commanded Hypatia I, an all-female multidisciplinary crew at the Mars Desert Research Station in Utah. She had previously participated in the LATAM III Mars analogue mission in 2019.
This combination enables Mariona to connect advanced science with practical questions facing the space sector: how AI can unlock value from satellite data, how Earth Observation can address challenges on Earth, how space companies develop new markets and how multidisciplinary teams operate in demanding environments.
An experienced science communicator, Mariona brings scientific depth, commercial perspective and exploration experience to conferences, corporate events and public audiences interested in the space economy, AI, Earth Observation and the future of human exploration.
How artificial intelligence and satellite data can turn complex observations into actionable insight, opening new opportunities for businesses, institutions and society.
What happens when deep scientific expertise meets commercial strategy? Mariona explores how research, technology and entrepreneurship can connect to create new opportunities across the space economy.
Drawing on her experience commanding a Mars analogue mission, Mariona explores multidisciplinary leadership, collaboration and decision-making in demanding environments.
Mariona's multidisciplinary background makes her particularly relevant for interactive sessions exploring space innovation, Earth Observation, AI applications, science communication and collaborative problem-solving. Specific workshop formats should be agreed according to audience and objectives.
Space Economy · 28 July 2026
Most board-level conversations about space start in the wrong place: the rocket. The value is somewhere else entirely.
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